Sarah Dorsett is CEO of Nanit, a high-growth technology start-up improving the sleep and lives of babies and parents. An ecommerce leader with more than two decades of experience scaling retail businesses, Dorsett previously served as Vice President of Ecommerce at Bed Bath & Beyond, where her site merchandising and marketing strategy drove double-digit retail revenue growth. From spearheading e-marketing initiatives in the burgeoning digital industry at Coty in 2004, to her executive roles at Bloomingda-les.com and Century 21 Department Stores, Dorsett has developed a highly effective approach to channel strategies that is reﬂected in Nanit’s leadership in the competitive baby tech category. Since her time as CEO of Nanit, the company has been named to CNBC’s Upstart 100 list of most promising startups, Fast Company’s Most Innovative Companies, and most recently received NPD’s Consumer Electronic Industry Performance Award for the top increase in North American market share in the smart baby monitor category. Aside from her corporate responsibilities, Sarah loves art, dancing, spending time with friends and family, and lives with her husband and three children in Summit, New Jersey.
Sarah joins Kristen Hall, COO of Mother Honestly, to discuss how Nanit is changing the lives of new parents with smart technology to provide guidance and comfort to parents when it comes to baby’s sleep. Sarah also discusses her background and experience scaling retail businesses and launching strong brands and shares great insight for those looking to expand their own brands. If you haven’t had the opportunity, be sure to check out https://www.nanit.com/ and follow their journey @getnanit