After spending over 3 years away from her husband who lived in the United States, Iwona Ordon left her job at Google in Europe to follow her heart and moved to the U.S. in search of a career path filled with passion and purpose." She felt strongly that whatever she did next, she wanted it to matter. While awaiting a work visa and with a little inspiration from her family and friends, Iwona realized that the baby clothes industry could use a little TLC. With her passion for sustainability and Nordic design, she decided to translate that into baby clothing. After a year of research and interviews with parents and rounds of prototype testing to perfect the design, TØY was born. TØY, inspired by Scandanavian style in connection with Iwona's Norwegian upbringing, offers a minimalistic design to parents who are searching for aesthetically clean-looking as well as clean-manufactured clothing. A newborn’s skin is 30% thinner than adults, which is why all of TØY’s clothes are designed and manufactured with a baby’s safety and sensitivities in mind, making her brand truly an organic and sustainable option for parents who have both their child’s wellness and the planet in mind.
Iwona joins Kristen Hall, CEO of Mother Honestly, to discuss how she created TØY, her passion for creating a sustainable brand, and her desire for parents to outfit their babies in the safest fabric. Learn how TØY is helping bring kindness to those in need this November and more about the brand by visiting TØY and @toeybabyclothes .